1. Services

LightPath provides performance marketing, lead generation, lead qualification, Voice AI systems, customer re-engagement services, and white-label solutions (“Services”).

Services may be offered individually or as part of a combined or full-funnel system. The scope of services is defined in writing prior to commencement and may vary by package, proposal, or agreement.

We reserve the right to modify or discontinue any service at any time.

2. No Guaranteed Results

While we design and operate systems intended to generate and qualify leads efficiently, we do not guarantee specific results, including but not limited to:

• Number of leads

• Conversion rates

• Sales revenue

• Return on ad spend

• Appointment attendance

• Client closing success

Performance depends on factors outside our control, including market conditions, offer quality, pricing, client responsiveness, and follow-up processes.

3. Lead Handling and Qualification

Where applicable, LightPath uses automated systems, including Voice AI, to contact and qualify leads.

You acknowledge that:

• Lead qualification is based on predefined criteria agreed in advance

• Qualification does not guarantee purchase intent or sale

• Some leads may not convert despite qualification

• Calls may be recorded for quality assurance and optimisation purposes where legally permitted

You are responsible for ensuring compliance with any industry-specific regulations relating to customer contact.

4. Client Responsibilities

You agree to:

• Provide accurate and complete information

• Respond promptly to requests for approvals, assets, or feedback

• Maintain any required third-party accounts, including ad platforms and CRM tools

• Ensure compliance with applicable laws, including GDPR and marketing regulations

• Handle leads promptly once passed to you

Delays or failures caused by client inaction are not the responsibility of LightPath.

5. White-label Services

For white-label arrangements:

• LightPath remains the service provider

• You may not represent LightPath’s technology as proprietary unless agreed in writing

• You are responsible for your client relationships

• We accept no liability for disputes between you and your clients

• Branding terms must be agreed in advance

We reserve the right to terminate white-label agreements if misuse, misrepresentation, or reputational risk occurs.

6. Pricing and Payment

Pricing is outlined in proposals, order forms, or on the website.

Unless otherwise stated:

• All fees are exclusive of VAT

• Payments are due in advance and billed monthly

• Setup fees are non-refundable

• Late payments may result in service suspension

• We reserve the right to revise pricing with reasonable notice

No refunds are provided for partially used billing periods.

7. Advertising Spend

Advertising spend is separate from our service fees.

You acknowledge that:

• Ad spend is paid directly to the advertising platform

• LightPath does not control platform policies or auction outcomes

• Platforms may suspend or restrict accounts without notice

We are not liable for ad account bans, restrictions, or policy enforcement.

8. Intellectual Property

All systems, scripts, workflows, prompts, software configurations, and documentation provided by LightPath remain our intellectual property unless explicitly transferred in writing.

You are granted a limited, non-exclusive, non-transferable licence to use deliverables solely for your business purposes during the service period.

You may not copy, resell, reverse engineer, or redistribute our materials.

9. Confidentiality

Both parties agree to keep confidential any proprietary or sensitive information shared during the course of the engagement.

This obligation survives termination of services.

10. Data Protection and GDPR

LightPath processes data in accordance with UK GDPR and applicable data protection laws.

You confirm that:

• You have lawful grounds to collect and process lead data

• You are responsible for consent, privacy notices, and compliance

• LightPath acts as a data processor unless otherwise agreed

We are not responsible for compliance failures resulting from incorrect instructions or unlawful data usage by the client.

11. Limitation of Liability

To the fullest extent permitted by law:

• LightPath shall not be liable for indirect, incidental, or consequential losses

• Total liability is limited to the fees paid in the previous three months

• We are not liable for loss of revenue, profit, or opportunity

Nothing in these Terms excludes liability for fraud or personal injury caused by negligence.

12. Termination

Either party may terminate services with written notice as outlined in the agreement.

We reserve the right to terminate immediately if:

• Payment is overdue

• Terms are breached

• Unlawful or unethical activity is detected

• Continued service poses legal or reputational risk

No refunds are issued upon termination.

13. Third-Party Tools

Our services may integrate third-party platforms, including ad networks, CRM systems, AI providers, and communication tools.

We are not responsible for outages, changes, or failures of third-party services.

14. Website Use

You may not:

• Attempt to gain unauthorised access

• Copy or scrape content

• Use the site for unlawful purposes

• Disrupt or interfere with site functionality

We reserve the right to restrict access if misuse occurs.

15. Amendments

We may update these Terms at any time. Continued use of our services constitutes acceptance of revised Terms.

16. Governing Law

These Terms are governed by the laws of England and Wales.
Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

17. Contact

For questions regarding these Terms:

LightPath AI Ltd
15 Duke Street, Bridgwater, TA6 3TG
hello@lightpath.agency
By using LightPath services, you acknowledge that you have read, understood, and agree to be bound by these Terms and Conditions.