1. Who We Are

LightPath provides performance marketing, lead generation, lead qualification, Voice AI systems, customer re-engagement, and white-label services.

For data protection purposes, LightPath acts as a Data Controller unless otherwise stated.

2. Information We Collect

We may collect and process the following data:

a. Information You Provide

• Name

• Email address

• Phone number

• Company name

• Any information submitted via forms, bookings, or direct contact

b. Automatically Collected Information

• IP address

• Browser type and version

• Device information

• Pages visited and time spent

• Referral sources

c. Lead & Call Data

Where applicable, we may process:

• Call metadata

• Call recordings (where legally permitted)

• Lead qualification responses

• Interaction timestamps

3. How We Use Your Data

We use your data to:

• Deliver and manage our services

• Contact leads and clients via automated or manual methods

• Qualify and route leads appropriately

• Provide customer support

• Improve system performance and accuracy

• Analyse website usage and campaign performance

• Meet legal and regulatory obligations

4. Lawful Basis for Processing

We process personal data under the following lawful bases:

• Consent. where you submit details or opt in

• Contractual necessity. to deliver agreed services

• Legitimate interest. to operate, improve, and secure our systems

• Legal obligation. where required by law

5. Voice AI and Call Processing

Where Voice AI is used:

• Calls may be initiated automatically

• Calls may be recorded for quality, training, and optimisation

• Data is processed strictly according to agreed instructions

• You are responsible for ensuring lawful consent where required

We do not sell call data.

6. White-Label Services

For white-label arrangements, we act as a Data Processor on behalf of the agency unless otherwise agreed.

The agency remains responsible for:

• Client disclosures

• Consent collection

• Privacy notices

• Lawful use of data

7. Data Sharing

We may share data with trusted third parties only where necessary, including:

• Advertising platforms

• CRM and analytics tools

• Voice AI and communication providers

• Hosting and infrastructure providers

All third parties are required to maintain appropriate security standards.

8. Data Retention

We retain data only for as long as necessary to:

• Deliver services

• Meet legal requirements

• Resolve disputes

• Improve system performance

Data may be anonymised for analytical purposes.

9. Your Rights

Under UK GDPR, you have the right to:

• Access your data

• Request correction

• Request deletion

• Restrict or object to processing

• Request data portability

• Withdraw consent at any time

To exercise your rights, contact us using the details below.

10. Data Security

We implement appropriate technical and organisational measures to protect your data against loss, misuse, unauthorised access, or disclosure.

However, no system can be guaranteed 100% secure.

11. International Transfers

Where data is transferred outside the UK or EEA, we ensure appropriate safeguards are in place.

12. Contact

If you have questions about this Privacy Policy or your data:

LightPath AI Ltd
15 Duke Street, Bridgwater, TA6 3TG
hello@lightpath.agency